Mastering AI Max in Google Ads
Google’s AI Max best practice guide isn’t just another update—it’s a roadmap for how advertisers should evolve their Search campaigns in the age of automation. The message is clear: AI can’t fix bad fundamentals. If your account isn’t built on solid measurement, clear goals, and sufficient data, no algorithm will save you. This post breaks
Read MoreZero Click Search Is Changing the Game
Search has evolved faster in the last two years than in the previous ten. What used to be a simple “query → click → session” path has fractured into a maze of AI summaries, SERP features, voice snippets, and instant answers that keep users on Google—or elsewhere—without ever visiting your site. This new reality is
Read MoreGenerative Engine Optimization (GEO): The Future of SEO in the AI Search Era
SEO in the AI Era SEO has always evolved with technology, but 2025 marks a turning point. With AI-powered search engines, generative results, and conversational platforms, traditional keyword optimization is no longer enough. Enter Generative Engine Optimization (GEO) — the new approach that ensures your content appears in AI summaries, chatbots, and smart assistants. If
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