Google Ads Broad Match: Your Guide to the New Default Setting
What’s the Big News? Google has made a big change! From now on, when you start a new search campaign in Google Ads, broad match will be the default setting for your keywords. This is a major update, and it’s important to understand what it means for your advertising campaigns. What is Broad Match? Broad
Read MoreGoogle Launches EC Assist: Simplifying Enhanced Conversions Setup
Have you ever struggled with setting up Enhanced Conversions in Google Ads? You’re not alone. Google recently introduced a new tool, EC Assist, designed to help advertisers streamline this process. This Chrome extension promises to make troubleshooting and optimizing Enhanced Conversions easier than ever. What Are Enhanced Conversions? Enhanced Conversions allow advertisers to send hashed
Read MoreUncover and Fix Traffic Declines in Google Search Console
Have you noticed a sudden drop in your website’s traffic? It’s a scenario no webmaster or marketer wants to face, but it happens. So, what do you do when your website’s traffic starts declining? The first step is not to panic but to methodically uncover the cause using Google Search Console and then take the
Read MoreEnsure Your Website is Mobile-Friendly or Risk Google De-Indexing!
Google’s Mobile-First Indexing: A Crucial Update Starting July 5, 2024, Google will stop indexing websites that aren’t mobile-friendly. This means if your website doesn’t load on mobile devices, it won’t appear in Google search results. This change finalizes Google’s mobile-first indexing initiative that began in 2016. Why This Matters SEO Impact: Websites not accessible via
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