To have a good engagement rate building high-quality content is the key. Traffic increases once visitors get interesting and helpful topics which in turn pushes more visitors. No matter what your line of business is the aim remains the same that is to effectively create brand awareness. The major elements hidden in good content should be anything that drags more and more attention.
How to Understand the Audience Interests?
You can get the eyeballs rolling with the help of interesting blog posts, product guides, how things work, stories, answers to frequently asked questions, fun facts, and more. However, hitting the bullseye isn’t as easy as it seems, it takes a lot of effort knowledge, and attentiveness to create something worth inspiring. Imagine how easy it would be if you get to know ‘where’, ‘when’ and ‘for what’ audience is appreciating you. The solution to this is hidden in Insights. When the overall presence is online then there should be a digital way of tracking every inch of activity. Google search console insights act as the key to all locks that were earlier difficult to open.
How Search Console Insights Work?
Now the next question that might be pondering your mind should be how does it work? Well, Search Console Insights collects data from Google Webmaster and Google Analytics.
For instance, let’s say you are a technical blogger with the utmost knowledge about your niche. You always put trending topics, videos, and content on your website to build a huge audience who concur with your thoughts.
You might be always active in responding to comments trying to build interaction. Is this enough? No, it’s not, you are putting in the effort, but you aren’t getting real insights. There is a section of the audience who will come to check out your services or products and might not drop any comment. But they come back, read, and keep checking out things on your website.
What Search console Insights would do, it would just gather the data based on average page views, no. of clicks, page views, impressions, and top search queries. All these attributes will help you figure out and track real-time data that will show the audience engagement based on all these factors.
As a site admin, once you get your hands-on Google Webmaster tool, the onsite data monitoring would help you top the charts. Once fresh content is submitted the Google bots start crawling to give you end-to-end insights. Apart from giving the insights of visitors, it also lets you recognize the errors.
What All Information You’ll Get to Monitor?
- Once you have selected Google Search Console Insights you will be able to track
- The Content which is trending and attracting more visitors
- How your content is being discovered by visitors online?
- Your audience search queries before they land on your content
- The reference article that sends people to your website and content
Now that you have understood the Google Search Console Insight overview let’s understand it in detail.
This feature is enabled with ultra-technical elements that make it easy for the end-user to track performance. The moment any new content is published the audience’s interest based on the time they spent on viewing the information is tracked. Google search console insights efficiently intercept the trending content performance using its charts, tools, and algorithm.
Google Webmaster aka Search Console gives you the edge to figure out search inquiries, remove the content, which is not supposed to be indexed, keep an eye on the back links, track errors, and more. Improving your content with Search Console Insights will help you focus on what you should deliver to your audience. Search console insights will boost your growth and help you lead. Now it’s your turn to give it a try!