
What is Lead Generation?
Unlike traditional sales systems, lead Generation is a marketing technique that allows a company to generate potential leads, attracting rearrested people. Acquiring new customers with Lead Generation means building relationships and gaining the trust of new customers month after month to ensure that they choose and continue to choose the company& product and/or service.
In the past, to acquire contacts, companies used the word of mouth of commercial consultants who participated in trade fairs or industry events, or they concentrated all their attention on the classic & quot; cold calls" today tools such as websites, social networks, or Email marketing has changed the way lead generation is done. The purchasing decision-making process has changed.
Different types of leads:
People who are strongly interested in buying. They had no objections left for the sales manager to work through. They are ready to pay for the goods; they understand their value.
Interested in buying, but not as much as hot. Such people still have objections and doubts that need to be worked on.
People who have little or no interest in buying. They do not yet know that the
product can solve their problem, so they are not motivated to buy it.
The effectiveness of leads can be divided into three types:
People who leave a request but do not need a product or service or are not included in the target audience. This often happens if a person sees an advertisement on social networks and leaves an application on emotions, but in a conversation with a manager, he cannot remember it.
They leave a request with incorrect contacts: broken mail or incorrect phone
number. Often such applications come in dozens from other countries, and it is difficult to
explain why people or bots do this.
Enter the target audience and are interested in the offer.
Five steps to the lead generation process:
Basically, strong lead generation looks like a combination of all the different lead generation strategies and tools. Combining lead generation tools to create well-designed campaigns is often one of the best ways to streamline your lead generation process. Here are the five steps you need to follow to start the lead-generation process:
Before setting your goals, talk to your sales team about what you want to achieve with your lead generation process. Set clear and achievable goals that will make the process easier for all team members.
After setting your goals it’s time to make a plan. This process involves a lot of research, including getting information about your target market and building your ideal customer profile using surveys and questionnaires. Gather as much information as possible about the ICP, such as name, email address, company name, and state/country. Finally, don't ignore your social media profiles, as they are a treasure trove of data.
Focus on creating a simple but true message that conveys your values and touches potential customers& weaknesses. At this point, the tone is important. You must be conversational and friendly. Salespeople want their potential customers to feel they can trust them. That's why a friendly, social tone is so important. Start with the simplest lead generation techniques like email, voice bots, and social media marketing, and once you have built a working relationship with your leads, move on to more expensive methods like face-to-face meetings. Create valuable content and offers using popular keywords and catchy article titles that address customer pain points.
Create a response script that describes how to generate and respond to leads. The process can take the form of a web page, email address, or phone number to which potential customers can be referred. At this point, various CRM systems and voice bots can help automate and improve the messaging process.
It involves maintaining a database identifying potential customers who deserve attention and development. Additionally, you will be able to identify leads that are not worth buying. Key scoring helps you track leads. In addition, you can prioritize them according to their value. This process helps narrow down the best prospects and evaluate current prospects.
So you have a new lead?
Lead Generation is only the tip of the iceberg in the entire sales process. Other processes, such as tracking and sales methodology implementation, occur after the lead is created. Implementing a lead generation strategy will help your business grow sustainably and establish accurate growth forecasts.